Monday, June 5, 2023

FTC Pronounces Enforcement Motion Towards Ovulation Monitoring App Premom


On Would possibly 17, 2023, the Federal Industry Fee (“FTC”) introduced an enforcement motion (“Enforcement Motion”) in opposition to Illinois-based Simple Healthcare Company (“Simple Healthcare”), which operates the Premom software, for allegedly violating Segment 5 of the FTC Act and the Well being Breach Notification Rule (“HBNR”). Simple Healthcare has evolved, marketed, and allotted a cellular software referred to as the Premom Ovulation Tracker (“Premom”) that permits customers to enter and observe quite a lot of forms of private and well being knowledge. Within the grievance (“Criticism”), the FTC alleges that Simple Healthcare deceived customers through disclosing customers’ delicate well being knowledge with 1/3 events and did not notify shoppers of those unauthorized disclosures in violation of the HBNR. The proposed order (“Proposed Order”), which was once introduced through the U.S. Division of Justice on behalf of the FTC, imposes a civil penalty of $100,000 and prohibits Simple Healthcare from sharing consumer private well being knowledge with 1/3 events for promoting, amongst different necessities. As a part of a similar motion, Simple Healthcare has agreed to pay an extra $100,000 to Connecticut, the District of Columbia, and Oregon for violating their respective regulations.

The most recent enforcement motion in opposition to Premom follows contemporary FTC movements in opposition to GoodRx Holdings, Inc. for violating Segment 5 of the FTC Act and the HBNR and BetterHelp, Inc. for violating Segment 5 of the FTC Act, which seems to be a part of a bigger effort through the FTC to watch the practices of web pages, apps, and attached gadgets that seize client’s delicate well being knowledge. The motion additionally indicators the FTC’s highlight on corporations’ use of reproductive well being knowledge, specifically in menstrual cycle and fertility programs, within the wake of the Dobbs v. Jackson Girls’s Well being Group (“Dobbs”) resolution.

The Criticism

In keeping with the Criticism, the FTC alleges that, between 2017 and 2020, Simple Healthcare many times and falsely promised Premom customers in in its privateness insurance policies that (1) it might now not percentage well being knowledge with 1/3 events with out customers’ wisdom or consent; (2) to the level that the corporate gathered and shared any knowledge, it was once non-identifiable knowledge, and that its use of third-party analytics tool recognized a consumer only through IP deal with; and (3) the corporate would handiest use such knowledge for its personal analytics or promoting. The FTC states that Simple Healthcare’s privateness insurance policies through the years promised shoppers that it might notify and procure consent from customers ahead of the usage of its customers’ knowledge for another functions.

The FTC alleges that Simple Healthcare shared Premom customers’ identifiable well being knowledge thru “Customized App Occasions” to 3rd events. In keeping with the Criticism, Simple Healthcare integrated into the Premom app tool construction gear, referred to as tool construction kits (“SDKs”),  which allowed Simple Healthcare to trace and analyze Premom customers’ interactions with Premom and switch its app customers’ knowledge—together with knowledge about customers’ fertility and pregnancies—to the writer of each and every SDK. The Criticism states that Simple Healthcare gave those corporations (together with third-party advertising and analytics companies, a few of which have been international corporations) wide latitude to make use of such knowledge as they noticed are compatible through agreeing to their usual phrases of carrier.

The FTC additionally alleges that Simple Healthcare did not put into effect cheap privateness and information security features, together with failing to adequately assess the privateness dangers of third-party SDKs that had been integrated into Premom, failing to watch adjustments within the privateness insurance policies and phrases and stipulations of the SDK publishers, and failing to interact in audits or compliance critiques in regards to the knowledge assortment and privateness practices of third-party publishers. The FTC additionally discovered that Simple Healthcare did not put in force compliance with their very own privateness guarantees to shoppers.

The Proposed Order

The Proposed Order states that Simple Healthcare will have to pay a civil penalty of $100,000 to the government. Along with the civil penalty, the Proposed Order prohibits Simple Healthcare from attractive in positive practices, calls for it to inform people as required beneath the HBNR, and calls for it to interact in quite a lot of actions designed to strengthen its compliance program. Particularly, the Proposed Order contains the next prohibitions and necessities:

  • Completely prohibits Simple Healthcare from sharing customers’ private well being knowledge with 1/3 events for promoting;
  • Calls for Simple Healthcare to acquire consumer consent ahead of sharing private well being knowledge with 1/3 events for different functions;
  • Calls for Simple Healthcare to retain customers’ private knowledge for handiest so long as vital to satisfy the aim for which it was once gathered;
  • Prohibits Simple Healthcare from making long term misrepresentations about its privateness practices;
  • Calls for Simple Healthcare to conform to the HBNR’s notification necessities for any long term breach of safety;
  • Calls for Simple Healthcare to hunt deletion of knowledge it has shared with 1/3 events;
  • Calls for Simple Healthcare to ship and publish a client understand explaining the FTC’s allegations and the agreement; and
  • Calls for Simple Healthcare to put into effect complete safety and privateness methods that come with robust safeguards to offer protection to client knowledge.


As mentioned in a previous shopper alert, the FTC issued a coverage observation in September 2021 to verify that well being apps and attached gadgets that accumulate or use shoppers’ well being knowledge will have to conform to the HBNR. Along with the coverage observation, which seems to have considerably expanded the HBNR’s scope, the FTC just lately introduced that it might be in the hunt for touch upon proposed adjustments to the HBNR that come with clarifying the rule of thumb’s applicability to well being apps and different equivalent applied sciences.

Additionally, the Management and the FTC have higher scrutiny on corporations that percentage delicate reproductive well being knowledge within the wake of the Dobbs resolution final spring reversing the constitutional proper to abortion. For the reason that unencumber of the Dobbs resolution, the Management has labored to strengthen protections for delicate well being knowledge associated with reproductive well being care thru a mixture of legislation enforcement and coverage projects, together with a prior FTC enforcement motion in opposition to Flo Well being Inc., the developer of a fertility monitoring app, along with dedication from the FTC to offer protection to shoppers from corporations that misuse reproductive well being knowledge.

Virtual well being corporations and different organizations around the well being care business must consider of latest enforcement movements, evaluation whether or not the HBNR applies to their trade, evaluate and replace insurance policies and compliance with FTC requirement, and proceed to watch FTC enforcement movements and different trends in regards to the HBNR. That is specifically necessary for corporations that concentrate on girls’s well being.

For more info or recommendation in regards to the applicability of the Enforcement Motion for your group, please touch the pro(s) indexed underneath or your common Crowell & Moring touch.


Please enter your comment!
Please enter your name here

Related Stories