Lauf Biking, Icelandic producers of the long-lasting leaf-spring fork, in addition to carbon street and gravel motorcycles, has now moved all its motorbike meeting process to Harrisonburg, Virginia, in a bid to significantly scale back pricing for finish customers. The transfer started again in March 2023 – it led to progressed delivery potency for the logo whose major buyer base is positioned in the USA. Lauf has been ready to cross on some great benefits of that progressed potency to shoppers, lowering the cost of the Seigla Gravel Race Motorcycle through 12.5% to 17.9%, type dependent. That constitutes a $1,000 USD aid in some cases.
Right here’s extra from Lauf, in addition to up to date pricing at the Seigla Inflexible and Suspension Fork builds.
Lauf Strikes Meeting to the USA
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Pushing the envelope is in our DNA. We’re now not right here to adapt. Since we began the adventure again in 2011, we’ve long past from a “storage band” in Reykjavik, Iceland, to a family title in gravel biking. Our suspension innovation wishes no advent, however we received’t forestall there. We didn’t input biking to “best” get a hold of cool generation. We entered biking to make a mark and get our generation to riders, for them to experience.
On the finish of the day, the purpose of all of it is to assist cyclists experience additional, sooner, and extra steadily. A a very powerful variable within the equation is steadily lost sight of although – pricing. To additional streamline our operations, we’ve been busy putting in a USA base in Harrisonburg, VA. Why Harrisonburg, it’s possible you’ll ask? As it gives wonderful driving (gravel, street and MTB), and as it’s a stupendous school the city that has very good floor logistics for the USA and flight connections to Iceland.
Previous this 12 months we began delivery US-bound motorcycles from our Harrisonburg warehouse. This higher our potency and enabled a value aid again on March eleventh. To not point out the a lot welcome aid in CO2 footprint it entailed.
We didn’t blow our horns once we reduced costs in March although, as we knew it was once the primary (smaller) step of the overall value aid we had been aiming for. Sooner than lets entire our undertaking, we might additionally must arrange meeting in the USA. Decreasing our stock price thru Simply-in-Time motorbike development. This avoids tying elements right down to motorbike sorts/sizes/colours, which in flip allows a a ways decrease overall stock. Those streamlined operations allow higher pricing.
It has taken some time to organize, however we’ve now began assembling motorcycles at our downtown meeting plant in Harrisonburg! Our HQ stays in Reykjavik, however all motorcycles move out of Harrisonburg any more. This being the most productive setup for Lauf, as the USA is our greatest marketplace. Seigla is a gravel motorbike you must need irrespective of its pricing. Its experience, options and high quality set it in a category of its personal. Now we’ve additionally put its pricing into a category of its personal!
New Pricing for Lauf Seigla Gravel Race Motorcycle
| Seigla Inflexible | Authentic Value | March eleventh Transport Potency | April twenty seventh US Meeting | Value Drop |
| Weekend Warrior | $2,640 | $2,540 | $2,240 | $400 |
| Weekend Warrior Wi-fi | $3,640 | $3,440 | $3,140 | $500 |
| Race Wi-fi | $5,040 | $4,640 | $4,140 | $900 |
| Final | $6,640 | $6,240 | $5,640 | $1,000 |
| Seigla with Suspension Fork | Authentic Value | March eleventh Transport Potency | April twenty seventh US Meeting | Value Drop |
| Weekend Warrior | $2,990 | $2,890 | $2,590 | $400 |
| Weekend Warrior Wi-fi | $3,990 | $3,790 | $3,490 | $500 |
| Race Wi-fi | $5,390 | $4,990 | $4,490 | $900 |
| Final | $6,990 | $6,590 | $5,990 | $1,000 |
